Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through the Edmonton Wholesale RV Depot website, online forms, inventory inquiries, quote requests, financing inquiries, trade-in forms, contact forms, email communications, text messaging programs, and other online dealership services.

This policy does not govern websites, applications, financing providers, social networks, or other services operated independently by third parties. Their own privacy policies apply when you interact directly with them.

2. Personal Information We May Collect

Depending on how you interact with our website and services, we may collect the following categories of information:

• Contact information: Your name, email address, telephone number, mailing address, postal code, and preferred method of contact.
• Vehicle and transaction information: Information about RVs or other products you view, request information about, purchase, finance, or trade in.
• Financing information: Information you voluntarily submit when requesting financing, pre-qualification, payment information, or other financial services.
• Trade-in information: Vehicle identification details, year, make, model, mileage, condition, photographs, and other information about a proposed trade.
• Communication information: Messages, comments, questions, reviews, appointment requests, and records of communications with our team.
• Technical information: Internet Protocol address, browser type, operating system, device information, referring website, pages viewed, links selected, and dates or times of website activity.
• Approximate location information: Information derived from your IP address or device settings that may indicate your general geographic area.
• Marketing and preference information: Your communication preferences, consent records, previously viewed inventory, and interactions with advertisements or promotional communications.

Please do not submit highly sensitive financial, identification, or account information through a general contact or vehicle inquiry form. Sensitive financing information should only be submitted through the secure application process provided for that purpose.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you when you submit a form, call, email, text, request a quote, apply for financing, schedule an appointment, request a trade-in value, or complete a transaction.
• Automatically through cookies, server logs, analytics tools, pixels, web beacons, and similar technologies.
• From focusRV and other companies that provide website hosting, inventory tools, lead-management systems, analytics, advertising, communications, security, or technical support on our behalf.
• From lenders, payment processors, manufacturers, service providers, and other third parties involved in a requested transaction or service.

4. Quote, Financing and Trade-In Requests

When you request a vehicle quote, financing information, payment estimate, or trade-in value, we use the information you provide to respond to your inquiry, identify suitable products, calculate estimates, evaluate a potential trade, and discuss available purchasing or financing options.

Financing and payment calculations displayed on the website are estimates only and do not constitute credit approval or a final offer. A lender may require additional information and verification before approving financing.

Information submitted through a financing application may be provided to financial institutions, credit reporting agencies, identity-verification providers, and other parties involved in processing the application, as permitted by law and with the required authorization.

5. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and provide requested information.
• Process vehicle purchases, financing applications, deposits, payments, trade-ins, deliveries, and related transactions.
• Provide customer service and schedule dealership appointments.
• Operate, maintain, secure, troubleshoot, and improve our website and dealership services.
• Personalize website content and display relevant inventory.
• Measure website traffic, advertising performance, lead activity, and customer engagement.
• Send service messages, requested communications, and, where permitted, marketing communications.
• Detect fraud, misuse, security incidents, and other potentially unlawful activity.
• Meet legal, regulatory, accounting, insurance, and contractual requirements.
• Establish, exercise, or defend legal claims.

We will limit our collection, use, and disclosure of personal information to purposes that are reasonable and appropriate in the circumstances.

6. Cookies and Website Analytics

Our website may use cookies, pixels, web beacons, local storage, analytics tools, and similar technologies. These technologies help the website function, remember preferences, understand website usage, measure advertising, improve performance, and identify previously viewed inventory.

Cookies may include:

• Essential cookies required for website functionality, security, and form operation.
• Preference cookies that remember selected settings or previously viewed content.
• Analytics cookies that help us understand website traffic and performance.
• Advertising cookies that may be used to measure campaigns or provide more relevant advertising.

You can control many cookies through your browser settings and any privacy-preference tools made available through the website. Disabling certain cookies may affect website functionality.

7. Third-Party Content and Services

Our website may use or display services provided by third parties, including mapping tools, video platforms, social media, payment services, financing providers, analytics tools, and advertising platforms.

For example, embedded maps or videos may allow Google, YouTube, or another provider to collect technical and usage information according to that provider's own privacy policy. We do not control the independent privacy practices of those third parties.

8. When We Share Personal Information

We may disclose personal information when reasonably necessary to provide a requested product or service, including to:

• focusRV and other website, hosting, inventory, CRM, communications, analytics, advertising, and technical service providers.
• Banks, lenders, financing companies, credit reporting agencies, and identity-verification providers.
• Payment processors, shipping companies, warranty administrators, insurers, and service-plan providers.
• RV and vehicle manufacturers, distributors, and other business partners when required to complete a transaction, provide support, measure dealer performance, or honour a customer request.
• Professional advisers such as accountants, auditors, insurers, and legal counsel.
• Government agencies, regulators, courts, and law enforcement when required or permitted by law.

We may also disclose information as part of a proposed or completed business sale, financing, reorganization, merger, acquisition, or transfer of assets, subject to appropriate confidentiality protections.

We do not sell personal information in exchange for money. Certain analytics or advertising activities may be considered a sale, sharing, or targeted advertising under some privacy laws. Where required, applicable privacy choices will be made available.

9. Email and Text Message Communications

We may contact you by email, telephone, or text message to respond to an inquiry, provide requested services, communicate about a transaction, or send marketing messages where we have the consent or other legal authority required to do so.

Marketing emails will include an unsubscribe option. You may also ask us to stop sending promotional communications by contacting us.

When an SMS program is offered, message frequency may vary and message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. Consent to receive marketing text messages is not a condition of purchasing a product or service.

Mobile opt-in information will not be sold or provided to unrelated third parties for their own marketing purposes. It may be shared with messaging providers only as needed to operate the messaging program.

10. Consent and Withdrawal of Consent

We obtain consent in a manner appropriate to the sensitivity of the information and the purpose for which it is collected, except where collection, use, or disclosure without consent is permitted or required by law.

You may withdraw your consent to certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may prevent us from providing a requested product, financing option, transaction, or service.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain business records, resolve disputes, prevent fraud, enforce agreements, and meet legal, tax, accounting, warranty, and regulatory obligations.

When personal information is no longer required, we take reasonable steps to securely delete, destroy, or anonymize it, subject to applicable retention requirements.

12. Security Safeguards

Edmonton Wholesale RV Depot and its service providers use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No website, network, transmission, or storage system can be guaranteed to be completely secure. You should avoid sending sensitive financial or identification information through ordinary email or general website forms.

13. Processing Outside Canada

Edmonton Wholesale RV Depot, focusRV, and other service providers may process or store personal information in Canada, the United States, or another jurisdiction where a service provider operates.

When information is processed outside your province or country, it may be accessible to courts, law enforcement, regulators, or national security authorities under the laws of that jurisdiction.

14. Children's Privacy

This website is intended for a general audience and is not directed to children under 16. We do not knowingly collect personal information from children under 16 without appropriate authorization.

A parent or guardian who believes that a child has submitted personal information through the website may contact us to request that it be reviewed or deleted.

15. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Ask whether we hold personal information about you.
• Request access to personal information under our control.
• Request correction of inaccurate or incomplete information.
• Withdraw consent to certain uses of your information.
• Request deletion of information where applicable.
• Object to or opt out of certain marketing, targeted advertising, sales, or sharing activities where applicable.
• Request information about how your personal information has been used or disclosed.
• Make a privacy complaint without being penalized or discriminated against.

We may need to verify your identity before completing a privacy request. Information collected for identity verification will be used only to process and document the request.

Some rights are subject to legal exceptions. For example, we may retain information needed to complete a transaction, protect against fraud, comply with a legal obligation, or establish or defend a legal claim.

16. Additional Rights for Certain Jurisdictions

Residents of jurisdictions with additional privacy laws may have rights beyond those described above. These may include rights to request information about categories of information collected, sources, purposes, recipients, sales or sharing, targeted advertising, sensitive information, deletion, correction, and data portability.

Where an applicable law requires us to recognize a browser-based privacy preference or provide a specific opt-out method, we will process eligible requests in accordance with that law.

17. Privacy Complaints

Please contact us first if you have a question or concern about how we handle personal information. We will review the concern and make reasonable efforts to respond.

You may also have the right to submit a complaint to the Office of the Information and Privacy Commissioner of Alberta, the Office of the Privacy Commissioner of Canada, or another privacy regulator with jurisdiction over the matter.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, technology, services, business practices, or legal obligations. The revised version will be posted on this page with an updated revision date.

We encourage you to review this Privacy Policy periodically.